Identity
A flexible visual system
Color, type, logo use and social layouts were shaped as a practical brand toolkit rather than isolated campaign pieces.
Watch the film The film
Lifestyle footage, campaign photography and launch assets for Zeff, developed as part of a wider brand identity and creative direction engagement for Strawhouse.
The approach
The visual direction treated Zeff as a playful social lifestyle brand, pairing poolside Okanagan imagery with turquoise, shell pink and indigo campaign graphics so the film, photos and brand touchpoints felt like one language.
Watch the filmProject details
- Release
- 2019
- Category
- Commercial
- Tags
Additional credits
- Art direction & styling
- Jaden Wolf / Wolfette Styling
Creative direction
A brand world around the commercial.
The Zeff work extended beyond a single video into the look, tone and visual rhythm of the brand.
The campaign connected lifestyle footage, photography, brand-guide layouts and social artwork so the audience met the same Zeff personality across every touchpoint.
The identity system leaned into poolside energy, direct social copy and a bright color language that could move from film frames to mobile-first campaign graphics.
Jaden Wolf of Wolfette Styling shaped the art direction and styling layer on set, from outfits and accessories to the bubble-machine moments that gave the world its playful fashion edge.
Photography
Lifestyle-led imagery
The stills package gave the brand a polished human layer: friends, poolside detail, styling and product-adjacent moments.
Campaign
Social-first language
The finished assets used short, punchy lines and repeatable graphic formats built for mobile feeds and story placements.
Brand + photography
The system around the film.
A compact look at the Zeff brand work: lifestyle photography, campaign graphics and the visual system that surrounded the commercial.
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