← Selected work

Commercial · 2023

We Can Be Anywhere

Director · Producer

A man stands in a weathered industrial location surrounded by cinematic pink smoke. Watch the film

The film

A location-marketing campaign for the Town of Princeton, British Columbia, designed to immerse producers in how one community could convincingly become many film worlds.

The approach

The film relies on a repeated performer setup and exact framing so the background can transform around the actor from location to location. That disciplined camera language makes Princeton's range feel intentional and cinematic, shifting from post-apocalyptic to western, noir, romantic and science-fiction worlds without losing the viewer.

Watch the film

Project details

Release
2023
Category
Commercial
Tags
Location marketingEconomic developmentHarrison Mendel DPBritish Columbia

Additional credits

Director / Producer
James Alton
Client
Town of Princeton, British Columbia
Executive Producer
Norm Coyne
Starring
Madison Smith · Hannah Cam
Narrated by
Mark Meer
Director of Photography
Harrison Mendel
1st AC
Noah Dorsey
Gaffer
Jade Reid
2nd AC
Aidan McLane